Building the relationships, systems and ideas behind stronger climate media.

Fergus Bell and Tom Trewinnard met in 2012, as Egypt navigated the aftermath of revolution. They saw early what institutions were slow to acknowledge: that social media was rewriting the relationship between journalism and its audiences, and that trust in this new medium had to be actively maintained, not assumed.

That belief became the foundation for everything that followed. Pop-Up Newsroom in 2015. Fathm in 2019. Syli is the culmination of a decade of learning about how media collaboration, done well, creates lasting change.

Syli was founded on the conviction that trusted, independent climate journalism is one of the most important public goods of our time, and that it is failing not because the stories are missing, but because the infrastructure to tell them is broken. News organisations lack sustainable financial models. Journalists lack the tools. Communities lack voices they can trust.

We were built to bring together the disciplines the climate media ecosystem has always needed: finance, technology, policy, product design and culture, with the backbone of journalistic integrity that makes it all worth doing.

A change in journalism will result in a change in climate outcomes. Syli exists to make that change possible.